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Beastgrip started the fire under the "phoneography" trend and has kept it burning ever since into an established market. Their initial offers were a 3D-printed apparatus that allowed users to attach a professional lens to their iPhone. This innovation by Vadym Chalenko grew into a company that has been growing ever since, now offering consumer products with the feel and quality of professional camera rigs. With a Beastgrip your phone becomes a professional film-making tool.
Vadym contacted me with an idea to create a system around the original Beastgrip to fully utilize its potential. This would require us to invent and design multiple parts that interfaced seemlessly not only with the Beastgrip but existing professional camera equipment.
Our brainstorms and conversations led to the production of three different tools: the Ballhead, the Phone Clamp, and the Platform.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
Various early mockups, starting with a deck of basic bicycle cards.
Playtesting with other game designers at Protospiel.
Thousands of games playtested with users.
Layers upon layers upon layers of design iteration.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
If you're curious to learn more, please reach out:
ross@utilitygamelab.com
