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The GLL100-40G was Bosch's flagship laser device for their new Green Laser Technology. This design set the standard for their entire laser product portfolio.
Bosch was beginning to implement their new Green Laser Technology, which vastly boosts visibility in challenging environments on job sites, into their laser measuring line. Through our experience in this category and field research we knew they had to overcome some tricky UX implications that laser tools carry in North America.
Used to tape measures and other physical, tactile measuring tools, North American users have an inherent distrust of digital laser devices. They are also seen as fragile, many users telling us they "leave [their] lasers in the truck." To begin building that trust we emphasized a familiar form factor similar to a tape measure and built up the perceived (and real) durability.
Initial sketch concepts by Holly Howes.
Chassis designs based on measuring device concepts.
L-Bracket designs based on measuring device concepts.
C-Clamp designs by Holly Howes based on measuring device concepts.
Refinement of initial concepts.
Refined accessory concepts.
Initial 3D CAD modeling.
Physical 3D prints to test ergonomics.
Refined 3D CAD modeling and fine-tuning accessory integration, mechanics, and tolerances.
Final designs before manufacturing adjustments.
The Bosch GLL100-40G stands as the flagship laser device for the German tool giant. The design elements have been used to create a cohesive visual brand language unique to the product category, used across all Bosch laser tools.
If you're curious to learn more, please reach out:
rosscbrinkman@gmail.com