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In 2013 TEAMS Design and Electro Voice partnered to completely overhaul the legacy brand's image through a visual brand language (VBL). This VBL touched every new product that came out of Electro Voice and skyrocketed the brand from #15 to #1 (by a long shot) in the professional audio market. That relationship still continues today.
The professional audio market was starting to expand into new product architectures, including the column speaker. This new archetype was very popular among traveling musicians, DJ's, and small bands. It was bleeding into consumer territory. We helped Electro Voice enter that market with the Evolve Series.
Working closely with Electro Voice's legendary audio engineers and product marketing leads, we workshopped potential product architectures and defined our technical constraints. From the ground up, we iterated and designed the Evolve Series to be highly portable, easy to assemble, and uphold the brand at reasonable price point.
Live mockup creation with Electro Voice audio engineers and product marketers.
Live sketch concepts and visualizations from workshop.
Live workshop sketch ideation.
Mockup exploration to test UX.
Mockup exploration to compare smaller SKU architecture against flagship Evolve 50.
Concept refinement.
Architecture packaging size comparison.
CAD renderings of final amp design.
CAD renderings of final Evolve 30 design.
CAD renderings comparing final Evolve 50 and Evolve 30 designs.
The Evolve Series has become one of Electro Voice's most popular and visible product lines. Starting with the Evolve 50, it has expanded to 5 different SKUs based on market demand. This is the product of mine I see most out in the wild.
If you're curious to learn more, please reach out:
rosscbrinkman@gmail.com