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As many of LEGO's brick patents expired, Hasbro launched their own building block brand, Kre-O. This had a leg up on the competition as it used the exact same specifications of LEGO bricks, making them near-perfectly compatible.
Hasbro has an immense library of intellectual property and characters. With the rise of mobile games like Farmville and Cityville, Hasbro combined this IP with their Kre-O brand to produce a highly topical series of toys.
During my summer at Hasbro I supported on many Kre-O projects and was given the opportunity to lead a few designs of my own, eventually going into production.
Bank Bandit Bust packaging - designed by packaging team.
Bank Bandit Bust set - designed by myself.
Marina Madness packaging - designed by packaging team.
Marina Madness set - I supported this design.
Skyscraper Mayhem packaging artwork - designed by lead designer.
Service Station Scare set - I supported this design.
If you're curious to learn more, please reach out:
rosscbrinkman@gmail.com