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Hitachi Cooling & Heating’s recent acquisition by Johnson Controls has led to a revitalization within the corporation. They looked to revamp the entire product suite of their air conditioning platform, starting with a vision for the future. TEAMS pitched a Global Visual Brand Language strategy and won the project.
This was the largest project in TEAMS Global history, combining the skills and personnel of 3 international offices. I was chosen to coordinate the main team in Shanghai, moving there for 5 months.
As Lead Designer & Project Coordinator I led and organized the daily tasks of the Shanghai team, coordinated the communication between the global teams, and developed the project vision and execution with the VP of Design, Levente Szabo.
In 2015, Johnson Controls and Hitachi formed a joint venture comprised of 14,000 employees and 24 global locations. The combined brands had to send a strong message to the market that innovation and user-centric design was at the forefront of their agenda.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
Various early mockups, starting with a deck of basic bicycle cards.
Playtesting with other game designers at Protospiel.
Thousands of games playtested with users.
Layers upon layers upon layers of design iteration.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
If you're curious to learn more, please reach out:
ross@utilitygamelab.com
