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We partnered with the Nortek product team to do just that. TEAMS' goal was to create a Visual Brand Language Guide for the security firm, guiding their products for the foreseeable future.
Teammates
Mike Herbert, Eric Weigmann, Ryan Drake, Quinto Petrucci, Larry Barbousa
Nortek is a leader in security systems, but are seeing their market share of residential products threatened by new players. Startups such as Ring and SimpliSafe are challenging their historic foothold. Nortek traditionally sources products from third party vendors, label slaps, and distributes products to the market. With these new competitors they have identified the need to create their own products and a cohesive design language around their residential brands.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
Various early mockups, starting with a deck of basic bicycle cards.
Playtesting with other game designers at Protospiel.
Thousands of games playtested with users.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
Layers upon layers upon layers of design iteration.
We don’t just create; we innovate. Every project reflects our commitment to quality, delivering solutions that elevate brands and maximize success.
If you're curious to learn more, please reach out:
ross@utilitygamelab.com
